Terms of Service

The agreement between you and Knowe when you use the app, the Safari extension and knowe.app.

Effective date: September 7, 2026

1. The agreement

These Terms are a contract between you and KNOWE Studios, Inc. ("Knowe", "we", "us") for the KNOWE iPhone app, the KNOWE Safari extension, and the website at knowe.app and knowe.design (together, the "Service"). By creating an account or using the Service you agree to them and to our Privacy Policy, which explains what we do with your information. If you don't agree, don't use the Service.

2. Who can use KNOWE

You must be at least 18 years old. We ask for your birthdate and don't open accounts below that age. By using the Service you confirm you're 18 or older and able to enter into a binding contract.
You must not have been previously removed from KNOWE, and using the Service must be lawful where you live.

3. Your account

Give us accurate information and keep it current. Use a real email you control.
Your password is yours to protect. Everything done from your account is treated as done by you. Tell us at support@knowe.app if you think someone else has access.
One account per person. Usernames are 3 to 20 letters, numbers, or underscores, must not impersonate anyone, and may be reclaimed if they infringe someone's rights or break these rules.
You can delete your account at any time from your Profile. See section 14.

4. What KNOWE is

KNOWE is a styling companion. It shows you looks from the culture, learns your taste from what you love, pass, save and try on, lets you see looks on your own photo, keeps your pieces and shortlists in one place, and connects you with a stylist for a specific moment. It's a young product and it changes often: we may add, alter or remove features, and we may limit how much of a feature you can use (for example, a number of try-ons in a period) to keep the Service fair and affordable. We'll try to give notice of changes that matter.

5. Your content

What's yours stays yours

Photos, notes, captions, messages, saved items and anything else you add ("Your Content") belong to you. To run the Service we need permission to use it: you grant Knowe a worldwide, non-exclusive, royalty-free licence to store, copy, process, display, transmit and create derivative works from Your Content, only as needed to provide, secure and improve the Service and as your sharing settings allow. Generating a try-on image from your photo is an example of a derivative work you've asked for. The licence ends when you delete the content or your account, except for copies in routine backups for a short period and content you've shared with others that they've already kept.

What you promise about it

You have the right to add it, and it doesn't infringe anyone's rights or break any law.
Photos you use for try-on are of you, or of someone who has clearly agreed. Don't upload photos of other people for try-on without their consent, and never of anyone under 18.
You're responsible for what you share with friends or on a public link. Think before you make a shortlist public: anyone with the link can see it.

Feedback

If you send us ideas or feedback, we can use them without owing you anything.

6. Community rules and moderation

KNOWE is small and personal. Members can see each other's usernames, share look books and shortlists with friends, message their stylist, and tag friends on moments. We have no tolerance for abuse. Don't post, share or send content that:

harasses, threatens, demeans or bullies anyone;
is sexually explicit, or sexualises anyone under 18;
is hateful toward a person or group on the basis of who they are;
promotes self-harm, eating disorders or violence;
impersonates a person, brand or stylist, or is spam, scams or unsolicited promotion;
infringes intellectual property or privacy rights, including photos of people who haven't agreed to appear;
is unlawful or encourages anything unlawful.

Report and block. You can report content or a member from within the app, and block a member so they can't interact with you. We review reports promptly, remove content that breaks these rules, and remove members who post it. Objectionable content reported to us is actioned within 24 hours. You can also write to support@knowe.app.

Our tools. We may use automated checks and human review. We may remove or hide content, restrict features, or suspend or terminate accounts, with or without notice, when we reasonably believe these Terms have been broken or the Service or its members are at risk. We aren't obliged to monitor content, and we aren't responsible for what members post.

7. Styling services

BOOK WITH KNOWE lets you request styling for a specific moment from a stylist working with Knowe. This is how it works:

A booking is a request. When you submit one we draft first looks and a stylist picks it up. Confirmation, timing and scope are agreed with you in the session thread. We may decline or reschedule a request, for example when the date is too soon for the delivery speed chosen or the stylist has no capacity.
Tiers. The app describes service tiers (currently EDIT, STUDIO and ATELIER, with an optional RUSH add-on) and lists an indicative price for some of them. Those figures describe the service level and expected value; they aren't an invoice.
No payment in the app. KNOWE doesn't take payment for styling inside the app and doesn't store card details. During our early period a booking may be complimentary. Where a fee applies, your stylist will quote it in the session thread and it's paid outside the app, on terms you agree before work begins. ATELIER (in-person) is always scoped and quoted individually.
Delivery windows are targets. "48 hours" and "24 hours" describe what we aim for from confirmation, not a guarantee.
Recommendations are opinions. Looks, pieces and advice are our professional judgement based on what you've told us. Fit, availability and price at retailers can change. Check before you buy.
Purchases are with the retailer. Buying a recommended piece is a transaction between you and that retailer under its terms, including returns.
Stylists. Stylists on KNOWE are approved by us and bound by confidentiality for your session. A stylist may be part of our team or an independent stylist working with us under contract; either way the styling service is provided under these Terms, including sections 15 and 16.
Be kind, be honest. Session messages are covered by section 6.

8. Shopping links and retailers

SHOP THIS, product links, articles and the pieces in your shortlist point to third-party sites we don't control. We don't sell those goods, we aren't a party to your purchase, and we make no promises about availability, price, authenticity, delivery or returns. Prices we show are the last we saw and may be out of date. We don't use affiliate links today. If that changes we'll say so here, and it will never change what we recommend.

9. Virtual try-on and generated content

Try-on images, taste summaries, drafted looks and similar outputs are generated by machine-learning models from your photo, your taste data and product images. They're approximations. They can misjudge fit, colour, length, fabric and proportion, and they can occasionally produce odd or inaccurate results.
Generated images are for your personal styling decisions. They aren't a guarantee of how a garment will look or fit, and they aren't medical, body or health advice.
You're responsible for how you use generated images. Don't present a try-on as a real photograph, don't use one to deceive anyone, and don't use the Service to generate images of people who haven't consented.
We may refuse, limit or remove generations that break these Terms or our providers' policies, and we may limit the number of generations per account.
Generated images made from your photo are Your Content under section 5.

10. The Safari extension

The KNOWE Safari extension lets you save product pages from any store to your shortlist and run a try-on from Safari. It acts only when you tap it, reads only the page you're on, and passes that page's details to the app on your phone. Use it only on sites you're entitled to browse, and in line with those sites' terms. Enable or disable it any time in iPhone Settings.

11. Founding reservations

On knowe.app you can reserve a founding membership. Payment is processed by Stripe under Stripe's terms; we don't see your card number. A reservation holds founding pricing for your first year of membership once KNOWE opens to you, subject to these Terms. Founding pricing means the membership price shown on the reservation page when you reserved, held for the first twelve months after your membership starts. The amount you pay to reserve is credited against your first membership payment. Refunds. A reservation is fully refundable on request at any time before your membership starts: email support@knowe.app from the address you reserved with and we'll refund it to your original payment method within 10 business days (your bank may take a few more days to show it). If we haven't opened membership to you within 12 months of your reservation, if the membership we offer is materially different from what was described when you reserved, or if KNOWE doesn't launch membership at all, we'll refund your reservation in full without you having to ask. A reservation doesn't guarantee a launch date, a feature or a particular stylist.

12. Our content and Getty Images

Knowe. The Service, its design, text, software, taste models, curated moments, names and marks (including KNOWE, FRONT ROW, MY EDIT and MOMENTS) are ours or our licensors' and are protected by intellectual property law. We give you a personal, non-transferable, revocable licence to use the app and extension on Apple devices you own or control, as permitted by these Terms and the App Store terms. Don't copy, modify, reverse-engineer, scrape, resell or build on the Service except as the law expressly allows.
Editorial photography. Photographs in FRONT ROW and other editorial surfaces are displayed through Getty Images' Embedded Viewer under Getty's terms, for editorial purposes only. They remain the property of Getty Images and its contributors. You may not download, screenshot for reuse, print, sell, or use them commercially or in advertising, and you may not remove credits or watermarks. Getty's embed terms apply in addition to these Terms.
Publishers and retailers. Articles, product images and product descriptions belong to their publishers, brands and retailers and are shown to help you find and buy the piece. Use them only for that.
Copyright complaints. If you believe content on the Service infringes your copyright, email support@knowe.app with the details required by the DMCA. Our designated agent for copyright notices is: Copyright Agent, KNOWE Studios, Inc., 2021 Fillmore St, PMB 2419, San Francisco, CA 94115, support@knowe.app. A notice must include the elements listed in 17 U.S.C. § 512(c)(3). We may remove content that's the subject of a valid notice and close the accounts of repeat infringers.

13. Acceptable use

In addition to section 6, don't:

access the Service by any means other than the app, extension and website we provide, or probe, scan or overload our systems;
use automated tools to swipe, save, book or generate;
circumvent limits, security or access controls, including another member's row-level access to their own data;
use the Service to build a competing dataset or to train models;
collect other members' information without their consent;
use the Service for anything unlawful.

14. Ending the relationship

By you. Delete your account from your Profile at any time. Deletion is permanent and removes your data and images as described in the Privacy Policy.
By us. We may suspend or terminate your access, with or without notice, if you break these Terms, create risk or legal exposure for us or other members, or if we discontinue the Service. Where reasonable we'll tell you why and give you a chance to export your saved items.
Sections that by their nature should survive (5 as to content already shared, 12, 15, 16, 17 and 19) survive termination.

15. Disclaimers

The Service is provided "as is" and "as available". To the fullest extent permitted by law, Knowe disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or usage. We don't warrant that the Service will be uninterrupted, error-free or secure, that generated images will be accurate, that recommendations will suit you, or that any product will be available at the price shown. Some jurisdictions don't allow these exclusions, so some may not apply to you.

16. Limitation of liability

To the fullest extent permitted by law, Knowe and its officers, directors, employees, stylists and providers won't be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of data, goodwill or profits, arising from or related to the Service, however caused, even if advised of the possibility. Our total liability for all claims relating to the Service is limited to the greater of the amount you paid us in the twelve months before the claim and one hundred US dollars (US$100). These limits don't apply to liability that can't be limited by law.

17. Indemnity

You'll defend and indemnify Knowe against claims, losses and expenses (including reasonable legal fees) arising from Your Content, your use of the Service, or your breach of these Terms or of anyone's rights.

18. Apple and the App Store

These Terms are between you and Knowe, not Apple. Apple isn't responsible for the app or its content and has no obligation to provide maintenance or support for it.
Apple has no warranty obligation for the app beyond, where applicable, refunding the purchase price. Any other claim, loss, liability or expense attributable to a failure to conform to a warranty is our responsibility.
Knowe, not Apple, is responsible for addressing any claims relating to the app, including product liability, regulatory compliance and consumer protection claims, and any claim that the app infringes a third party's intellectual property.
You confirm you aren't in a country subject to a US government embargo or designated a "terrorist supporting" country, and aren't on any US government list of prohibited or restricted parties.
Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
Your use of the app must comply with the App Store Terms of Service.

19. Governing law and disputes

These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules, and this section is governed by the Federal Arbitration Act. Before starting a formal dispute, write to us at support@knowe.app and we'll try to resolve it informally within 30 days.

Arbitration. Any dispute between you and Knowe that we can't resolve informally will be settled by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, rather than in court. The arbitrator can award you individually the same relief a court could. Hearings, if any, take place by phone or video, or in the county where you live. We pay the AAA filing, administrative and arbitrator fees beyond the share the Consumer Arbitration Rules assign to you, unless the arbitrator finds your claim frivolous.
No class actions. You and Knowe agree to bring claims only in an individual capacity, not as a plaintiff or class member in any class, consolidated or representative proceeding. If this waiver is found unenforceable for a particular claim, that claim will be decided in court and the rest of this section still applies.
Small claims and injunctions. Either of us may bring an individual claim in small claims court instead, and either of us may ask a court to stop unauthorised use of the Service or infringement of intellectual property.
Opt-out. You can opt out of arbitration by emailing support@knowe.app within 30 days of first creating your account (or, if you already had one, within 30 days of the effective date above) with your name, the email on your account and a statement that you opt out. Opting out doesn't affect anything else in these Terms.
Courts. For anything that does go to court, you and Knowe agree to the exclusive jurisdiction of the state and federal courts in San Francisco County, California, except that you may bring a small-claims case where you live.
Outside the US. If you live outside the United States, nothing in this section takes away rights that the consumer-protection law of your country gives you and that can't be waived by agreement.

20. Changes

We may update these Terms. We'll change the effective date above and, for material changes, tell you in the app or by email before they take effect. Continuing to use the Service after that date means you accept the new Terms. If you don't, delete your account.

21. Contact

support@knowe.app

KNOWE Studios, Inc.
2021 Fillmore St, PMB 2419
San Francisco, CA 94115